They use the subject line to offer a benefit.
Make sure to read this great post by Oberlo all about This ad has good things going for it.
The subject line was really good.
Nastavkom korišćenja naših internet stranica vi prihvatate našu upotrebu kolačića.
What I like about this ad is that it was designed to be heard on the radio.
What a wonderful juxtaposition image that is sure to catch the eye as well.